Hello and welcome!

Welcome to Gatekeeping, a shopping(-ish) newsletter that will arrive in your inbox every other Wednesday(-ish).

I’ve long been fascinated with the idea that people like to “gatekeep” their favorite places and things—a.k.a. keep them close to the vest— because they don’t want them to become too popular. Or, on the other end of the spectrum, some people (on TikTok, for instance) will do the opposite, revealing so-called “secret” spots and causing products to sell out in hours. My goal with this newsletter is to be a kind of middle ground; inclusive and informative, without blowing up anyone’s spot.

OK, so what is it tho?

Each issue features a different tastemaker sharing the items, shops, restaurants, and recipes they swear by. And then, because I can’t help myself, I sprinkle in some of my current obsessions too (as is my right as the proprietor of this establishment). My hope is that Gatekeeping feels like reading your favorite page in your favorite magazine—you know, that one where you can’t dog-ear enough things.

Paid subscribers receive an additional newsletter in the off weeks, including gift guides, recommendations from yours truly, and bonus content from guests (think of them as deleted scenes).

I like knowing stuff. How do I get it?

A basic subscription to Gatekeeping is free, and a paid subscription starts at $5/month, or $50/year. (Affiliate links are also used on some items, but that in no way makes them less awesome.) I also offer a referral program; when friends use your referral link to subscribe—at any level, free or paid—you’ll get comped paid access. Here’s how it works:

  • 3 referrals = 1 month free

  • 5 referrals = 3 months free

  • 15 referrals = 6 months free

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Can I sponsor Gatekeeping?

Uh, yeah! This newsletter is very much open for business to like-minded partners. Please feel free to inquire either by responding to the newsletter via email, or through the contact form on my website. I also offer classified ads for $200 each, which run in regular issues to the full subscriber list. A press kit is also available by request.

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About the author

Lindy Segal is a freelance beauty writer and editor based in New York City. Her byline regularly appears in Harper’s Bazaar, Glamour, Fast Company, People, WhoWhatWear, and Fashionista, among other publications. When not writing or chasing down future newsletter subjects, she can be found watching Bravo and snuggling with her Chihuahua mix, Barney.

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The newsletter about what you oughta know, according to people who oughta know.

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Beauty and lifestyle writer who just wants to know where you got that.